The future of TV advertising is here.
And it's in Singapore.
StarHub Advanced TV, powered by Hoppr, is redefining precision, reach, and impact on the big screen.
Our whitepaper discusses how TV advertising in Singapore is evolving right now.
Drawing on real viewing data from 250,000 Singaporean households, this isn't theoretical, it's happening today across live broadcasts, streaming services and
on-demand content.
The findings highlight fragmented viewing habits, growing blind spots in audience reach, and how smarter measurement approaches are changing media buying strategies.
Download your copy of the whitepaper. Today.
Why Singapore?
3.7 hours
Daily TV viewing still dominates
in Singapore
39% unreachables
Singaporeans that can’t be reached by
traditional linear buys
100
million+
Datapoints driving real-time optimisation
and insights
What you’ll learn
The new metrics
that matter
TURF analysis, unduplicated reach, frequency control and how to plan smarter across live,
catch-up, and VOD.
The real state of
TV in Singapore
How audience fragmentation creates unreachable segments and why traditional TV planning can’t keep up.
How to follow
audiences, not content
Data-led planning that doesn’t care what someone’s watching just who’s watching.