Real Campaigns
How brands reach exactly the households they want across live TV, catch-up, on demand, streaming apps and the TV interface.
Affluent travellers, found on TV
Darwin found the high-value travel households. A Daniel Ricciardo hero film and six destination bumpers did the rest.
Darwin built a 100,000-household audience of affluent travel enthusiasts from second-by-second viewing across live, catch-up, VOD and streaming apps. The 30-second hero film ran programmatic guaranteed through Magnite and The Trade Desk. Viewers who saw it were then retargeted via open auction with six 6-second bumpers, one for each Western Australian destination, all in post-roll across Streaming Apps, Live & Catch-up TV and VOD.
One airline, three audiences, three messages
Three campaigns, three Darwin segments, direct guaranteed delivery. Awareness to booking across 1.45 million impressions.
Direct guaranteed deals locked in reach, frequency and share of voice. Darwin split households by family make-up and affluence: 54,876 homes with kids, 142,614 without, and 41,000 affluent homes for the Premium Economy flight with daily frequency caps. Each flight paired a 15-second hero with short feature cuts, running in VOD pre-roll and post-roll across Streaming Apps, Live & Catch-up TV and VOD, with Power On leading the final flight.
Built to drive repeat orders, not just reach
Order Anything, Go Anywhere. A 15-second hero to launch the deals, 6-second bumpers to keep people ordering.
A 15-second hero launched the 50% off and $1 deals and a travel prize, then 6-second bumpers kept the platform top of mind. Bought programmatic guaranteed through Magnite and Google DV360, the campaign reached Young Families, spotted through family viewing and app use, and Time-Poor Professionals, spotted through short-form and utility app habits, on Power On and post-roll across Streaming Apps, Live & Catch-up TV and VOD.
Olympic sponsor presence at standard CPMs
“Winning isn’t for Everyone” served as fans left the Games, then everywhere they watched next.
StarHub placed the six Olympic channels in a carousel above the fold on its Sports tab. Fans were targeted as they exited, so the brand was the next thing they saw, building a live sports segment that expanded daily. That segment was then followed through Power On and post-roll as fans left Streaming Apps such as Netflix and Disney+, Live & Catch-up TV and VOD, with frequency capped to avoid fatigue. The result felt like an Olympic sponsorship, bought at standard CPMs.
Expat households, on the big screen
2,822 postcodes in. 56,000 households on the big screen. 11,000 look-alikes out.
The brand's own 2,822-postcode seed list was mapped in Darwin to 56,000 properties across 14 expat-dense postal sectors, then extended with look-alike households that watch the same way. A 15-second sale ad ran at 100% share of voice at two navigation moments: App & Game Tab Entry pre-roll, and Streaming Apps post-roll.