What is HopprTV?

It’s a Connected TV (CTV) platform that uses a patented overlay technology to deliver unique advertising experiences to an attentive audience on the largest screen in the house.

What does HopprTV do?

HopprTV can play full-screen video and rich media ads, as well as other audience targeted messages, at any point during the audience journey.

HopprTV offers various ad units, including Power On (a prime sponsorship location when the set top box is first activated), Pre-roll (live tv and catch up / VOD), Post-roll (live tv and catch up / VOD), App Exit, Resume from pause and App Entry, to reach viewers at the right time throughout their viewing journey.

We can also do an overlay of the user interface or even play a rich media ad during live TV.

How does the technology work?

Our patented technology sits ‘client-side’ on the set top box or smart TV within the Pay TV operator or Telco environment.

Our software is delivered by way of update that can be done quickly and seamlessly by way of Firmware update or using ‘over the air’ deployment systems.

How is HopprTV different from other CTV platforms?

Our unique patented overlay technology and focus on guaranteed ad views by the audience you want to view the ad is what sets it apart from other CTV platforms.

How does HopprTV guarantee ad delivery?

HopprTV guarantees ad delivery across all aspects of the viewer’s TV experience, blending linear TV with outstream ads for unrivalled targeting capability together with extending reach and frequency.

We follow the audience rather than trying to guess what, where and when they are active. No assumptions, sampling or extrapolation is required.

What additional benefits does HopprTV offer?

Natively includes features such as precise frequency capping, mitigating against an audience unnecessarily seeing the same ad on linear and outstream, and utilizes creative variation for better targeting and an improved viewing experience.

We know that repetition and irrelevant ads are something that annoys everyone –advertisers, Pay TV network or Telco, and the audience watching.

What is the benefit of HopprTV for Pay TV operators and Telcos?

Pay TV operators and Telcos can monetize previously unavailable inventory, create new revenue streams by injecting new inventory into the viewer journey, as well as improving yield on existing linear instream ads.

All by providing best in class audience segmentation and insights and for the first time ever guaranteed views on linear ads.

Is HopprTV easy to integrate with existing systems?

Yes, HopprTV offers a quick and seamless client-side installation process, making it easy for Pay TV operators and Telcos to activate the platform across households.

It does not require integration into user interfaces (UI) or broadcasting infrastructure, nor typically necessitate the services of a System Integrator.

We would expect to be installed within 10 weeks.

What is the impact of HopprTV’s technology on viewer experience?

Our technology is designed to enhance viewer experience by delivering relevant ads during moments of high engagement without disrupting viewing.

There is no impact on any existing User Interface (UI).

What types of ads can be delivered through HopprTV?

HopprTV supports various ad formats including all IAB formats, interactive and video ads.

These can be customized based on the operator’s UI and customer experience strategy.

How does HopprTV handle frequency capping?

We can frequency cap viewers in outstream based on their exposure to linear TV ads, ensuring optimal ad frequency and can cap on various metrics including, time, day parting, day, life of campaign.

How can HopprTV provide insights to brands?

We offer the ultimate insights platform by monitoring audiences’ TV consumption and behavior.

This provides real-time and non-extrapolated data for brands to use with their own customers and to deliver more impactful campaigns to targeted customers.

How does HopprTV support brand safety?

We provide tools for ad decisioning, floor pricing, and brand safety to ensure that ads are delivered in a safe and suitable environment.

What are the benefits of using HopprTV for advertisers?

Advertisers benefit from guaranteed ad views, targeted audience engagement, and detailed performance insights.

How does HopprTV ensure efficiency in ad buying?

It automatically detects and monitors the audience watching of new channels, apps, or VOD programs and classifies them into segments, helping brands build efficient media schedules.

What is the role of creative variation in HopprTV’s ad delivery?

HopprTV can deliver creative variations based on viewer segments and behavior, like that of digital campaigns, enhancing targeting effectiveness.

Can HopprTV be used for programmatic advertising?

Yes, HopprTV connects to the global programmatic ad ecosystem, allowing for real-time bidding together with enhanced ad space purchasing through Private Marketplace (PMP) / Programmatic Guaranteed (PG) formats. All programmatic formats are subject to advertiser and creative approvals prior to any impressions being served.

What is the Hoppr blended TV planning solution?

It combines linear TV (instream) with outstream ad units to maximize unduplicated reach and optimize CPM.

What is unique about HopprTV’s audience reach?

We have deliberately focused on audience behavior rather than channels, delivering marketing messages when the audience is most engaged, ensuring unique and targeted reach.

It is the first platform in the world that federates audiences regardless of whether they are watching Live TV / Catchup / VOD, or Streaming Apps, or simply navigating the program menu guide.

What is the significance of HopprTV’s audience segmentation?

We segment the audience based on their TV engagement types, allowing for precise targeting and efficient ad delivery.

How does HopprTV measure viewer activity?

HopprTV measures all viewer activity on the set-top box, providing insights beyond most TV measurement solutions in the market.

Is HopprTV advertising delivery verifiable by third parties?

It is fully certified with the Open Measurement standard and can interface with all major verification platforms to validate delivery and viewability metrics.

How does HopprTV ensure ad effectiveness?

We use behavioral data and audience insights to plan and run targeted campaigns, providing advertisers with detailed measurement and reporting.

No assumptions or sampling required.