What is Hoppr?

Hoppr coordinates premium TV advertising for pay TV operators and broadcasters. The Hoppr Platform sits on top of the ad stack an operator already runs and brings decisioning, viewing signal and demand into one governed layer.

What does the Hoppr Platform do?

It decides which ad runs in each break or placement, builds household audiences from viewing signal, and connects that inventory to the buyers operators already work with. Formats include SSAI mid-rolls in live TV, pre-rolls and post-rolls in VOD, and placements across the home screen and apps.

How does it work with an operator's existing systems?

It works alongside the ad server, SSAI and set-top box software an operator already runs. Nothing is replaced, and the operator keeps control of its inventory, data and customer relationships.

How long does it take to go live?

Weeks, depending on the operator's set-up.

How does Hoppr help operators earn more?

Every ad break is filled with better-matched demand, and new placements across the TV experience add inventory to sell. Operators also get audience insight for upsell, churn and content decisions.

Does household data leave the operator's network?

No. Audiences are built and activated in-network, and buyers get access through deal IDs, never raw data.

How do I buy Hoppr inventory?

Through deal IDs in the programmatic platforms you already use, or direct with the operator's sales team. [check]

What audiences can I reach?

Real households, built from viewing behaviour and real-world visitation, across live TV, VOD, apps and the home screen. Use ready-built segments or build your own.

Can I control frequency?

Yes. Frequency can be capped across live TV, VOD and apps by time, day part, day or campaign.

How is delivery measured?

Reporting shows impressions, reach and frequency by audience and creative.