Why Darwin?
The Problem with Traditional TV Advertising
Traditional TV relies on outdated panel data, fragmented systems, and slow reporting. You're making million-dollar decisions based on estimates, not reality. Darwin changes everything with real-time, deterministic viewing behaviour from actual operator audiences giving you a guaranteed, deduplicated view of who's watching, what they're watching, and when.
For Operators & Telcos
Unlock new yield from every screen, unify fragmented data, and turn your platform into an intelligence and monetisation engine without capex or platform disruption
For Broadcasters
Understand and grow audience value across all inventory, without sacrificing viewer experience. Get unprecedented insights into content viewability and performance
For Brands & Agencies
Target real, reachable audiences based on actual behaviours, values, and interests not assumptions
1.5M+ StarHub can now see instant, real-time insights for their entire viewer base — over 1.5 million audiences — in a single unified view.
Unify every audience signal in one platform: no silos, no guesswork
Darwin combines real-time insights from every TV environment to give a complete view of audiences, outcomes, and inventory value. From live broadcast to on-demand, apps, and overlays — all in one place, ready to activate. That includes…
Live TV behaviour
VOD viewing habits
App usage patterns
Location trends
Customer values & overlaps
& more
Operators – package advertiser-ready segments with no overlap or wastage
Broadcasters – define new clusters for content, promos, and upsell strategies
Agencies & Brands – target niche, high-value groups aligned to campaign goals
Build Your Own Custom Audience: Combine, Filter, Tailor
Darwin makes it simple to design the exact audience you need. Start with 500+ pre-built segments — spanning behaviours, values, genres, platforms, and household traits — then combine or filter them to create deduplicated, precision audiences ready for activation.
Categories you can mix & match:
Channel & Genre – Sports, Movies, Kids, Drama, News, Reality
Viewing Intensity – Light, medium, heavy users
Sports & Teams – Football, Cricket, Rugby, Tennis, F1, clubs & leagues
Streaming Platforms – Netflix, Disney+, Prime, YouTube, Viu
Households – Families, singles, modern households
Lifestyle & Interests – Travel, Food, Tech, Business, Shopping
Psychographics & Values – Motivations & priorities (e.g., tradition, stimulation, security)
Location Context – Target based on geography & context
→ The result: tailor-made, deduplicated audiences you can activate across live TV, VOD, apps, mobile, YouTube, and more.
Combat Sports Fans
In this example Darwin reveals that combat sports viewers index far higher for Stimulation values and lower for Openness to Change. A usable insight for operators and brands alike. Plus, instead of just planning into a single sports program, operators and brands can now find and follow this audience across live, VOD, and apps — activating them wherever they watch.
Compare audience segments instantly: from big picture to hidden patterns
Darwin lets you compare and contrast any audience segments — revealing how they differ in behaviours, values, and preferences. Spot opportunities for sharper campaign planning, more relevant creative, and smarter inventory packaging. From broadcasters to brands, agencies to operators, these insights help optimise targeting, upsell premium inventory, and uncover new revenue streams. That includes…
Side-by-side behavioural analysis
Values and motivations at segment level
Category, genre, and platform affinities
Identification of high-value micro-audiences
Opportunities for audience extension
& more
Complete TV Intelligence in One Platform
Darwin puts audiences, outcomes, and inventory value at the centre. With real-time data and strategic insights across linear, VOD, app, and outstream overlay environments, it delivers smarter planning, sharper targeting, and dynamic campaign optimisation.
What You Get
Personalisation Across Total TV
Deliver the right message to the right household at the right time. Choose from multiple delivery methods including mid-roll server-side ad insertion (SSAI), overlay technology for outstream, audience extension into YouTube, mobile companion app advertising, and cross-platform targeting.
Live Performance Management
Real-time reporting on audiences, content, and campaigns. Operators, broadcasters, and advertisers can see reach, frequency, and outcomes as they happen, making it easy to adjust strategies mid-flight for maximum impact.
Campaign & Yield Planning
Plan smarter with advanced analytics that balance audience mix, inventory value, and fill rates. Whether you’re maximising operator revenue, improving broadcaster yield, or boosting brand ROI — Darwin helps eliminate wastage and diminishing returns.
Audience & Inventory Intelligence
Unify live TV, VOD, and app usage into one view. Build privacy-safe, advertiser-ready segments, or use insights internally for content strategy, pricing optimisation, and churn prevention.
Proven Results That Speak for Themselves
Don't just take our word for it — see the measurable impact Darwin delivers for clients across the TV ecosystem.
$2M+
Content bundle sales driven by targeted sporting bundle promotions for StarHub in Singapore
91%
Completion rates for premium airline targeting high-value traveller segments
In-store Uplift
Darwin proved TV drove real in-store visits for Furniture Brand Designer Sale, giving the brand measurable ROI from the big screen.
No Wastage
No advertising wastage reaching time-poor professionals for major food delivery platform
The Darwin Advantage
Finally, TV advertising that works as precisely as digital — without losing the premium brand environment your audiences expect.
Deterministic, Operator-Verified Audiences
Real, reachable households — no extrapolation from non-targetable users or panel guesswork
Zero Wastage
No overlap, no guesswork, no inflated frequency — every impression reaches your intended audience
Real-Time Intelligence
Insights and reporting that drive faster, better decisions across your entire business — updated minute by minute
Hundreds of Ready-Built Segments
Plus unlimited custom builds for any campaign or business initiative — all privacy-compliant and built by the user
Privacy-First Design
Leverages first-party behavioural data in a privacy-compliant and consent-driven framework without relying on extrapolation or sampling. Data is not personally identifiable unless explicitly consented to by the user
One Platform, Multiple Teams
Supports marketing, content, commercial, customer experience, and ad sales teams simultaneously from one consolidated view of the audience
Ready to See It?
Book a Demo
Whether you're an operator looking to monetise platform data or a brand seeking premium TV audiences with digital precision, Darwin transforms how you approach television advertising. See exactly how Darwin could unlock value for your business with a personalised demonstration.