Privacy Policy

We take your privacy seriously. This Privacy Policy sets out how we handle personal data which we process in relation to the provision of our services or our website (hopprtv.com).

1. About us

We are Hoppr Limited, a company based in Australia (Australian Company Number 611 488 110); registered address Suite 6/295 Rokeby Road, Subiaco, Western Australia 6009).

2. How we process personal data and why

We process personal data when you use our website, when we provide our connected TV and set-top box advertising services, or otherwise when you interact with us.

We obtain personal data:

  • from users of our website. We use automated methods such as cookies and similar technologies to better understand how visitors use our website, including your visit duration, IP address, and information about your device;

  • from users of devices such as connected TVs, applications, projectors, dongles and set-top boxes. We provide software tools for these devices to organisations which provide connected TV services (for example, smart TV manufacturers and TV operators). These tools collect information about how people interact with connected TV content. We may also receive information from the TV manufacturer or TV operator directly or indirectly via their partners. See further information about these tools below;

  • from our partners (such as TV broadcasters and TV operators) for insight and analysis purposes; and

  • directly from you if you contact us via our website or any other means.


We set out a summary below that explains what personal data we process, together with our purpose and lawful basis for processing.

Website operation and management

Types of personal data we process:
• Website and session usage data collected from cookies and other tracking technologies, including IP address, browser type, visit duration and similar information.

Purpose of processing:
• To operate, maintain and secure our website, including managing visitor traffic and supporting hosting and backend infrastructure.
• To analyse and evaluate how our website is used and how it performs.
• To detect malicious or fraudulent activity.

Lawful basis:
• Our legitimate interest in operating, securing and improving our website.
• Consent (where information is collected by non-essential cookies).

Service provision

Types of personal data we process:
• Connected TV and set-top box device data (with further detail provided separately).
• Information generated from analysing connected TV device data, such as audience segmentation.

Purpose of processing:
• To provide our services to TV manufacturers and TV operators that engage us to deliver advertising-related services.
• To deliver and measure personalised messaging, including advertising.
• To analyse the use of, and improve, our services.

Lawful basis:
• Consent from the connected TV or set-top box user.
• For certain aspects of our service (particularly where we work with partners to assess the viability of delivering services to them), we may rely on our legitimate interests in operating our business efficiently and exploring partnership opportunities.

Communication and marketing

Types of personal data we process:
• Names
• Contact details, including email addresses
• Business-to-business administration data (for example: transactions, marketing and advertising activity, reputation management, troubleshooting, financial performance metrics, and customer user bases, whether publicly available or shared under NDAs)

Purpose of processing:
• To send and manage communications and respond to any questions or complaints.
• To send and process business communications and build or manage business relationships, including with current and prospective partners.
• To carry out compliance and risk management activities connected to business-to-business relationships.

Lawful basis:
• Our legitimate interests in creating and managing relationships with individuals and organisations regarding our services, and undertaking record-keeping, compliance and general business administration.

Legal obligations and other rights

Types of personal data we process:
• Any of the personal data described in the sections above.

Purpose of processing:
• To comply with legal obligations to which we are subject, such as responding to court orders.
• To protect our rights and interests, and those of our users or third parties.

Lawful basis:
• Legal obligation.
• Our legitimate interests in protecting our rights and interests, or those of users or third parties.

Further information about how we provide connected TV and set top box advertising services

We process personal data to deliver personalised advertisements to you via your connected TV or set-top box. This helps make your viewing experience better tailored to you. You may see these advertisements as you use your TV, such as during commercial breaks on broadcast TV, when you open connected TV apps and on the TV home screen or programme guide.

To do this, we collect personal data from you via a software package installed on your connected TV or set-top box. The data collected includes your IP address, a unique device identifier generated and used only by us (a “Hoppr ID”), device data (such as model and operating system), and information about how you use your TV and interact with specific TV content (such as selected channels, apps and viewing time).

In other cases, we receive personal data from your TV manufacturer or TV operator directly or via their partners. This includes your IP address, device information (such as device ID, model and operating system), and information about the consent choices you have made regarding the use of your personal data.

We analyse this personal data to group you into audience “segments” with other users that have similar interests to you (for example, that enjoy watching the same types of TV shows). We, as well as advertisers and agencies and/or TV operators (depending on who is managing the advertising) can then use information about audience segments for advertisement bidding and delivery purposes. This means that advertisers and their agencies can make informed decisions about which advertisements are shown to people in different audience segments, including yours.

This allows you to see useful, interactive and interest-based advertisements about products and services offered by advertisers and agencies on your TV, in order to enhance your viewing experience. Note that your privacy choices with Hoppr may not impact whether or not you see other types of advertisements or marketing material based on information other than your TV viewing history or usage (such as, for example, generalised location data). As these other forms of advertising and marketing are not interest-based, they may be less relevant to you.

3. Who we share personal data with

We share your personal data:

  • with our group companies and joint ventures (such as CTVision Hoppr Advertising Ltd), for the purpose of better providing and supporting our services.

  • with our service providers, such as for IT purposes and analytics. These service providers are required to maintain personal data securely and handle it in accordance with our instructions and as is necessary to provide their services to us;

  • with our trusted partners in the advertising ecosystem, such as advertisers and advertising platforms, in order to provide our services;

  • if we or substantially all of our assets are merged or acquired by a third party and personal data forms part of the transferred or merged assets; and

  • in order to comply with our legal, regulatory, financial and professional obligations; to enforce or apply our contractual terms; to protect our rights, property and safety and those of others; and where else necessary.

4. How we store, retain and transfer personal data

We maintain organisational, technical and physical safeguards to help protect your personal data.

How long we keep personal data for depends on the purposes for which we use it, applicable legal and regulatory requirements, our legitimate interests and other factors. We typically retain usage data for a two (2) year period.

We operate in multiple jurisdictions, including in countries with different data protection laws. We implement appropriate measures to ensure that when we transfer personal data internationally, the personal data is adequately protected in accordance with the applicable data protection laws.

5.  Cookies
We use cookies and similar technologies to operate our website and understand how it is used. Some of these cookies are essential for our website to work properly. Website visitors can also delete and block all cookies from any website via their browser settings (although doing so will likely impact our website functionality).

 6.       Rights and complaints
You may have various rights in relation to your personal data, subject to applicable law (such as the GDPR and UK GDPR where applicable).

Depending on applicable law, this may include the right to:

  • obtain a copy of the personal data we hold about you and information about how we process it;

  • have inaccuracies or omissions corrected in the personal data we hold about you;

  • have us delete or otherwise remove personal data we hold about you if certain circumstances apply, such as if the personal data is no longer required for our purposes, or we no longer have a legal basis to process it;

  • restrict further processing of the personal data we hold about you if certain circumstances apply, such as if the accuracy of the personal data is contested;

  • object to the processing of the personal data we hold about you on the basis of our legitimate interests;

  • receive the personal data we hold about you in a digital format or have it transmitted directly to another controller (where technically feasible) if certain circumstances apply, such as if the processing is based on your consent; and

  • revoke consent to us processing personal data on the basis of your consent.

To make a request or complaint, contact us at [email protected]. You can also make a complaint to the relevant data protection authority in your country.

7. Contact us
If you have any questions about this Privacy Policy or how we handle personal data, please email us at [email protected].

8. Updates to this Privacy Policy
We may change this Privacy Policy at any time, so we recommend you check it periodically. If we make material changes to the way we use your personal data, you will be provided with appropriate notice, such as by posting the updated Privacy Policy on our website. The date that this Privacy Policy was last updated is given below.

Last updated: 9 December 2025