Hoppr announces strategic partnership with CVE as part of European growth strategy
ITALY – 17 February 2026 – Hoppr, a leading innovator in addressable TV and targeted advertising solutions, today announced a strategic partnership with Communication Video Engineering srl (CVE), a respected Italian broadcast and media solutions provider, as part of its planned expansion into Europe.
This collaboration establishes a strong foundation for Hoppr’s entry into the European market, starting with Italy, a priority market for the evolution of advanced TV, telco-led broadcasting and advertising monetisation.
CVE brings deep local market expertise, long-standing relationships across the Italian broadcast and telecom ecosystem, and a strong reputation for technical excellence and execution. Through the partnership, CVE will support the introduction, integration and commercial rollout of Hoppr’s technology with major Italian platforms.
Italy represents a significant market opportunity for Hoppr, with an addressable TV audience of approximately 26 million households, a sophisticated broadcast and telecom infrastructure, and growing demand for server-side ad insertion (SSAI) and more advanced advertising capabilities across linear, streaming and connected TV environments.
George Gelavis, Executive Chair of Hoppr, said: “Europe is a key pillar of Hoppr’s growth strategy for 2026 and Italy is a large, sophisticated market where broadcasters and operators are actively looking to modernise their platforms and unlock new advertising revenue. Success in markets like Italy depends on trusted local partners. CVE’s reputation, relationships and execution capability make them an ideal partner as we bring Hoppr to Europe.”
Luca Catalano, CEO of CVE, added: “Hoppr brings a highly differentiated approach to addressable and targeted TV advertising, which aligns closely with what we see our customers demanding across the Italian market. We are proud to support Hoppr as they enter Europe, drawing on our deep knowledge of the local broadcast and telecom ecosystem.”
The partnership reflects a shared commitment to delivering scalable, future-ready solutions for broadcasters, telcos and media platforms, and marks an important step in Hoppr’s broader international expansion.
Media contact:
Hoppr
Lorna Cobbett
+44 7771 344 781
[email protected]
About Hoppr
We’re Hoppr and our CTV platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. Using behavioural data driven research, combined with new ultra-premium inventory, we curate an audience that is - for the first time ever - guaranteed to view a brand’s advert on TV. We have the connected solution for a disconnected TV audience that delivers engagement and attention. Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hopprtv.com
About CVE
For over 40 years, CVE has been designing and implementing technological solutions for demanding, innovation-oriented customers, operating successfully in the Broadcast and TELCO sectors. Each project is born with a clear objective: to transform our customers' needs into concrete, measurable results. We are not simply suppliers, but strategic partners, involved in every stage of the process, even the most ambitious challenges. Our organizational structure, composed of highly specialised teams, ensures the orderly, consistent, and efficient development of every initiative. www.cve-italy.com