Ooredoo Assesses HopprTV for Market Intelligence and Delivery in Qatar
12 May 2025
Platform seamlessly integrates to deliver unique audience insights for personalised TV adverts
Doha, Qatar – May 12, 2025 – Hoppr, a market intelligence and delivery platform delivering unparalleled audience insights, today announced a collaboration with Ooredoo Qatar (Ooredoo).
Ooredoo, a leading international communications company, will initially deploy Hoppr’s software (HopprTV) on a selection of set top boxes to assess the capabilities of the platform in market. This innovative collaboration combines Hoppr's cutting-edge, data privacy-compliant platform with Ooredoo’s commercial expertise, providing opportunities to utilise Ooredoo’s own user data to enhance the Ooredoo TV customer experience.
The power of HopprTV to identify and target different audience groups will directly enhance how Ooredoo actively manages its user base. Renowned for its effectiveness in audience targeting, HopprTV is redefining how global telecom companies can continually improve their customer experience using their own first-party data and provides new revenue opportunities.
Mustafa Peracha, Chief Consumer Officer at Ooredoo Qatar said, "We have been thoroughly impressed by HopprTV's ability to target different audiences within the Ooredoo environment – without requiring additional investment. Our commitment is to continuously improve the customer experience for all Ooredoo TV users. This collaboration allows us to trial a platform that delivers engaging, relevant and personalised ads. There are many possibilities with HopprTV, and we’re excited to see how the powerful combination of our audience data and their insights delivers meaningful results.”
“The response of Ooredoo to our platform’s capabilities has thrilled our team. We’re delighted to enter this next phase together and demonstrate the unique power of Ooredoo’s own data in delivering a targeted and engaging customer experience”, commented George Gelavis, Executive Chair of Hoppr. “With privacy compliance at its core, our platform provides unparalleled audience insights that set the new standard.”
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About Ooredoo
Ooredoo is Qatar’s leading communications company, delivering mobile, fixed, broadband internet and corporate managed services tailored to the needs of consumers and businesses. As a community-focused company, Ooredoo is guided by its vision of enriching people’s lives and its belief that it can stimulate human growth by leveraging communications to help people achieve their full potential. www.ooredoo.qa
About HopprTV
We’re Hoppr and our CTV platform (HopprTV) uses patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. Using behavioural data driven research, combined with new ultra-premium inventory, we curate an audience that is - for the first time ever - guaranteed to view a brand’s advert on TV. We have the connected solution for a disconnected TV audience that delivers engagement and attention. HopprTV can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hopprtv.com