Hoppr and StarHub bring smarter & more flexible TV advertising to Singapore with AI-powered SSAI
Unlocking live channel TV ad slots for agencies and brands with dynamic optimisation, precision targeting, and guaranteed delivery
StarHub audiences enjoy more relevant ads, smoother breaks and seamless playback
A breakthrough that connects brand demand with premium TV supply, benefitting advertisers and operators alike
Singapore – Sep 09, 2025 – Hoppr announces the launch of AI-powered server-side ad insertion (SSAI) mid-roll across live channels on StarHub, making premium TV advertising easier to access than ever. The partnership gives brands and agencies access to dynamically optimised ad pods, so every break is filled with the most relevant ads. The result is greater campaign efficiency, better use of inventory, and measurable results with guaranteed reach and frequency.
Hoppr combines the storytelling power of TV with the precision of digital. Brands now have real time control: setting the budget, choosing how often their ads play and deciding which audiences to reach. With Darwin, Hoppr’s AI-powered audience intelligence platform, every impression is tracked, targeted and measurable. This removes the guesswork from TV buying and gives advertisers confidence that their spend is delivering.
Darwin also provides live feedback while campaigns are running, allowing advertisers and agencies to refine targeting mid-flight, optimise frequency and confirm exactly which audiences have been reached. This closes the gap between digital and TV, giving marketers the transparency and accountability they expect from online platforms, but now with the scale and impact of television.
Smarter ad pods, built for advertisers
Most SSAI systems still rely on broad categories to fill breaks, resulting in wasted airtime and limited control. By contrast, Darwin enriches every ad call with audience segmentation, sponsorship rules, and campaign objectives.
For advertisers, that means brand-safe campaigns without competitor clashes, access to premium slots that were previously off-limits. And it ensures more impressions reach the right audiences at the right time, with measurable results.
An audience’s viewing experience is smoother, more relevant. Ad breaks are filled with ads aligned to their interests and values, making them feel less disruptive and more in tune with what matters to them.
“Mid-roll is just one part of the advertising potential unlocked by Darwin,” said George Gelavis, Executive Chair of Hoppr. “We’ve created the ability for brands to tap into the reach and resonance of TV, but with the same precision and control they expect from digital. This is TV on advertisers’ terms: transparent, measurable and built to deliver real impact.”
StarHub is the first operator globally to integrate Hoppr’s technology and early campaigns have already demonstrated success. Activations with premium airlines, leading household tech companies, global sports brands, and many others have shown advertisers can achieve guaranteed frequency with defined audiences, enhanced brand safety, and far greater accountability than traditional linear buying. One campaign, targeting five unique niche segments, achieved 100% of planned impressions, reached over 75% of those audiences, and delivered a cost per reach of just US$0.08.
What makes this partnership especially powerful is the circular value it creates: advertisers gain precision and transparency, agencies can plan and optimise with confidence; operators and broadcasters reclaim and monetise unsold inventory; and audiences enjoy better, more relevant ad experiences. Every part of the TV advertising chain benefits.
“With Hoppr as our technology partner, we’re setting a benchmark for what’s possible in the future of TV advertising,” commented Yann Courqueux, VP of Home Products at StarHub. “This creates new opportunities for advertisers to connect with audiences in smarter and more engaging ways – and all while improving the viewing experience.”
Behind the scenes, Hoppr integrates seamlessly with StarHub’s Broadpeak SSAI infrastructure. Broadpeak delivers the scale and reliability needed to insert ads smoothly into live TV. Darwin adds the intelligence that transforms this delivery into precision advertising. It enriches ad requests with audience data, guides placement, and validates every impression in real time. Together, they provide advertisers with both reliable execution and accountable, data-driven targeting. Together, they make TV advertising both scalable and precise, giving brands the reach of television with the control of digital.
Smarter, audience-first buying is redefining the future of TV advertising, starting in Singapore.
What is Darwin?
Darwin is Hoppr’s AI-powered audience intelligence platform that turns TV from a blunt instrument into a precision tool. It unifies live, on-demand, and app viewing data into one real-time, operator-verified view of who’s watching, what they’re watching, and when. For operators, that means unlocking new yield and transforming platforms into monetisation engines without disruption. For broadcasters, it delivers deeper audience value and sharper content insights. For brands and agencies, it enables targeting based on real behaviours, values, and interests — not guesswork. From SSAI and overlays to audience extension across apps and companion devices, Darwin makes premium TV engagement actionable, measurable, and revenue-ready. www.hopprtv.com/darwin
About HopprTV
We’re Hoppr and our Total TV+ platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. Using behavioural data driven research, combined with new ultra-premium inventory, we curate an audience that is – for the first time ever – guaranteed to view a brand’s advert on TV. We have the connected solution for a disconnected TV audience that delivers engagement and attention. Our Total TV+ platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. Hoppr has a global team operating across North America, Europe and APAC. www.hopprtv.com
Media contact
Lorna Cobbett [email protected]