High-value audience represented by viewers like Rachel Koh, 35 (full persona available in info pack), who consistently consume luxury and premium lifestyle content such as real estate, industry insider interviews and fine dining guides.

This segment demonstrates strong engagement with fashion events, luxury travel shows, and high-end lifestyle programming, particularly during evening and weekend hours.

Their viewing patterns show regular consumption of both live TV and on-demand premium content, with high engagement around key luxury lifestyle events like fashion weeks. These viewers show strong brand recall and engagement with premium advertising, making them highly valuable for luxury, fashion, and premium lifestyle brands targeting aspirational and discerning viewers.