For Operators
Monetise every screen your viewers touch
Turn your existing infrastructure into an addressable advertising platform
New revenue from live TV, catch-up, VOD, apps, and UI surfaces, with nothing to build and no viewer disruption.
Meet Darwin. AI-powered audience intelligence for total TV.
Darwin gives operators a single, deterministic view of their audience — unifying live TV behaviour, VOD habits, app usage, and household data in real time, across your entire subscriber base.
See every viewer, across every screen
500+ segments, or build your own
Monetise your data, and prove the value of every impression
How it Works
Live in weeks, not months
Three steps from first conversation to first revenue. Zero capex revenue-share model aligned to your growth.
Integrate
Connects to existing, compatible with over a billion Smart TVs and STB’s. No forklift upgrades required.
Activate
Map available ad surfaces (live broadcasts, catch-up, EPG, app launchers), configure Darwin for high-value moments and audience targeting.
Earn
Campaigns go live, revenue flows, full visibility and control. Hoppr handles targeting and delivery. Real-time reporting on performance.
What you can monetise
Hoppr activates ad inventory across the full TV experience, reaching audiences wherever and however they watch.
From full-screen takeovers to persistent display units, every format is designed for impact in the living room.
How operators use Hoppr
Darwin uses app co-usage and behavioural data to identify high-value upsell opportunities and surface the right bundle offers to the right households. The specific mechanic is "stack and save": identifying which apps subscribers already use together, then offering discounted bundles built around those habits.
Smart upselling and ARPU growth
identifying subscribers who are paying for apps they rarely use, then triggering targeted retention offers before they churn.
Churn reduction
+more
Content suggestion and engagement
finding low-engagement households and serving them targeted internal promotions around relevant content, rather than letting them quietly lapse.
Data-backed viewership tiers
grouping households into heavy, casual, and app-first segments to inform content deals, pricing strategy, and acquisition decisions.
building privacy-safe audience segments from app usage, household type, and viewing behaviour, ready to sell to advertisers without passing raw data to third parties.
Advertiser-ready segments
Ready to unlock your screens?
Let us show you how operators globally are already monetising their full ecosystem.