Hoppr appoints Jim Groves as Chief Revenue Officer
LONDON, 09 June 2026 – Hoppr, a leading innovator in addressable TV and targeted advertising solutions, today announced the appointment of Jim Groves as Chief Revenue Officer (CRO), based in London and effective immediately.
Jim brings 25 years of media industry leadership, most recently as Managing Director at Dentsu in Australia. He has held roles across WPP, Ogilvy and Publicis, giving Jim deep expertise across the global advertising agency ecosystem. His appointment marks a pivotal moment in Hoppr's expansion strategy, with the establishment of the company's London office serving as the commercial hub for European growth.
As CRO, Jim will lead Hoppr's global revenue strategy and oversee European commercial operations, building relationships with agencies, brands and broadcast partners across the region's rapidly growing addressable TV market.
George Gelavis, Executive Chairman of Hoppr, commented: “Jim’s track record speaks for itself. He has spent 25 years operating at the highest levels of the global agency world and brings exactly the combination of strategic vision and commercial expertise we need at this stage of our journey. Establishing London as our European headquarters with Jim at the helm positions us perfectly to serve this global advertising market. It’s a statement of intent about where we’re taking Hoppr next.”
Jim’s deep understanding of both the agency and technology sides of the advertising industry makes him uniquely positioned to bridge the needs of brands, agencies and platform providers.
Jim Groves, Chief Revenue Officer, added: “CTV and streaming are at an inflection point globally. Hoppr has built a proprietary martech platform that solves real problems around addressability, audience targeting and measurement that the industry hasn’t cracked yet. After spending many years in agency, the move to product and platform side feels like a natural evolution for me. This is an opportunity to sit closer to the product, closer to the data and closer to where the advertising industry is actually being reshaped.
“London has always been at the intersection of the world’s most sophisticated programmatic buying community and has an addressable TV market growing faster than almost anywhere else. The opportunity to build something from the ground up with technology that’s already ahead of where most buyers and planners currently are is exactly the kind of challenge I was looking for. It feels good to be back home in the UK.”
The appointment follows Hoppr's commitment to establish London as its new European regional headquarters with plans to expand the team throughout 2026 to support customers and partners across the region. With over 35 million screens under contract globally, Jim’s appointment marks a pivotal step in Hoppr’s commercial expansion into a key strategic market where addressable TV advertising is growing rapidly.
About Hoppr
We’re Hoppr and our Total TV+ platform (HopprTV) uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house. Using behavioural data driven research, combined with new ultra-premium inventory, we curate an audience that is – for the first time ever – guaranteed to view a brand’s advert on TV. We have the connected solution for a disconnected TV audience that delivers engagement and attention. HopprTV can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all. We have a global team operating across North America, Europe and APAC. www.hopprtv.com