High-value audience exemplified by viewers like Michelle Tan, 27 (full persona available in info pack), who consume content daily across StarHub.

This segment streams content during the week (usually around 7-11pm) and heavy weekend consumption, particularly engaging with Asian dramas, sci-fi series, and food documentaries on streaming platforms like Netflix, Disney+ and Viu (for Asian dramas). They regularly watch on the big screen at home with mobile viewing on work commutes.

Their active participation in online fan communities and social media groups with a high responsiveness to recommendations makes them valuable for brands seeking engaged viewers that are digitally savvy and culturally attuned.