Valuable audience exemplified by viewers like Stephanie Chan (full persona available in info pack), 27, who actively consume shopping and trend-related content. This segment consumes new product launches and lifestyle content on Live TV, with consistent viewership of influencer-led fashion content and product reviews on Catch-Up TV.

Their viewing patterns indicate high engagement during evening hours and weekends. These viewers demonstrate strong purchase intent, often using content to view seasonal gift guides with high engagement in retail advertising, making them valuable for fashion, retail, and consumer brands.