High-value audience represented by viewers like Jonathan Lim (full persona available in info pack), 32, who regularly engage with global travel-focused content across StarHub.

This segment shows strong viewership of international news, travel documentaries, and cultural programming, with peak engagement during evening hours and weekends. They watch a mix of Live TV, VOD and Catch-Up TV. Their viewing patterns indicate active travel interest, with increased consumption of destination-specific content and cultural shows for inspiration and ideas on their next trip.

These viewers demonstrate high engagement with both long-form travel documentaries and short-form cultural content, making them valuable for luxury, travel, and lifestyle brands.