Premium ad space has a new place
Creating an industry-first guaranteed view for TV advertising that delivers audience attention and engagement
About us
At Hoppr, our Connected TV (CTV) platform uses a patented overlay technology that offers a unique way for advertisers to engage households on the largest screen in the house.
We use behavioural data and audience insights, which we combine with new ultra-premium inventory. We curate an audience that is – for the first time ever – guaranteed to view a brand’s advert on TV. It’s a moment that’s audience initiated, when the remote control is in their hand.
Our CTV platform can be used to deliver true hero storytelling moments and provide new advertising revenue opportunities for all – including Pay TV operators, Telcos, media agencies, and brands.
We’ve connected the dots for the benefit of the whole advertising industry.
A guaranteed view that captures the unreachable audience
We insert TV ads into the moments that matter. Our patented tech can be installed onto the 1 billion+ set top boxes owned by global Pay TV operators and Telcos. It’s a quick and seamless integration to have our CTV platform ready to activate across households.
We know that audiences spend 29 minutes searching the TV menu guide every day. Hoppr provides Pay TV operators and Telcos the exclusive opportunity to monetise this previously untapped asset, creating a new revenue stream at a time when average revenue per user (ARPU) is declining. While also delivering a guaranteed view of the ad to advertisers and brands.
The right ad, targeted to the right audience, and delivered at the right time. We know the audience is watching as the ad plays when the audience initiates it, using the remote control.
How we do it
For audiences that only watch video on demand, the only ad they’ll see is a Hoppr ad. And for advertisers and brands, they can now capture an audience that has previously been unreachable. Using our behavioural data, we provide measurement and insight that eliminates historical wastage by brands on ads that aren’t watched.
Sponsor ad
Entry ad
Exit ad
a full screen video when the TV is turned on
played when navigating into the CTV App menu
played when the audience returns to the TV menu guide having exited the CTV App
Hoppr is the connected solution
for a disconnected TV audience
that delivers both engagement
and attention
It’s time to think about TV advertising in a new way
TV remains the greatest medium to tell a story using sight, sound and motion.
Yet there are a lot of assumptions being made around TV advertising. Assumptions lead to uncertainty, which also creates wastage. Wasted time, effort and money – as advertisers and brands don’t know if their campaign has been watched by the audience they want to target.
What if there was a way to deliver certainty?
No matter what app or content the audience watches, we know what they are likely to do. Using our behavioural data, we can plan and run a campaign using our CTV platform that is targeted to an audience. And we can show advertisers and brands the effectiveness of their ads and campaigns, using data about the audience that watched.
No assumptions required. Zero wastage.
Leadership
George Gelavis
FOUNDER & EXECUTIVE CHAIRMAN
Joe Prusz
CHIEF EXECUTIVE OFFICER
Jason Hewson
CHIEF TECHNOLOGY OFFICER
Chris Singleton
HEAD OF INNOVATION
Jarod Stone
CHIEF OPERATING OFFICER
Isabel Gomez-Martinez
HEAD OF EUROPEAN SUPPLY
Scott McBride
HEAD OF APAC BUYER
Stephen Wright
DIRECTOR OF DATA
FAQs
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What is HopprTV?
It’s a Connected TV (CTV) platform that uses a patented overlay technology to deliver unique advertising experiences to an attentive audience on the largest screen in the house.
What does HopprTV do?HopprTV can play full-screen video and rich media ads, as well as other audience targeted messages, at any point during the audience journey.
HopprTV offers various ad units, including Power On (a prime sponsorship location when the set top box is first activated), Pre-roll (live tv and catch up / VOD), Post-roll (live tv and catch up / VOD), App Exit, Resume from pause and App Entry, to reach viewers at the right time throughout their viewing journey.
We can also do an overlay of the user interface or even play a rich media ad during live TV.
How does the technology work?Our patented technology sits ‘client-side’ on the set top box or smart TV within the Pay TV operator or Telco environment.
Our software is delivered by way of update that can be done quickly and seamlessly by way of Firmware update or using ‘over the air’ deployment systems.
How is HopprTV different from other CTV platforms?Our unique patented overlay technology and focus on guaranteed ad views by the audience you want to view the ad is what sets it apart from other CTV platforms.
How does HopprTV guarantee ad delivery?HopprTV guarantees ad delivery across all aspects of the viewer’s TV experience, blending linear TV with outstream ads for unrivalled targeting capability together with extending reach and frequency.
We follow the audience rather than trying to guess what, where and when they are active. No assumptions, sampling or extrapolation is required.
What additional benefits does HopprTV offer?Natively includes features such as precise frequency capping, mitigating against an audience unnecessarily seeing the same ad on linear and outstream, and utilizes creative variation for better targeting and an improved viewing experience.
We know that repetition and irrelevant ads are something that annoys everyone –advertisers, Pay TV network or Telco, and the audience watching.
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What is the benefit of HopprTV for Pay TV operators and Telcos?
Pay TV operators and Telcos can monetize previously unavailable inventory, create new revenue streams by injecting new inventory into the viewer journey, as well as improving yield on existing linear instream ads.
All by providing best in class audience segmentation and insights and for the first time ever guaranteed views on linear ads.
Is HopprTV easy to integrate with existing systems?Yes, HopprTV offers a quick and seamless client-side installation process, making it easy for Pay TV operators and Telcos to activate the platform across households.
It does not require integration into user interfaces (UI) or broadcasting infrastructure, nor typically necessitate the services of a System Integrator.
We would expect to be installed within 10 weeks.
What is the impact of HopprTV’s technology on viewer experience?Our technology is designed to enhance viewer experience by delivering relevant ads during moments of high engagement without disrupting viewing.
There is no impact on any existing User Interface (UI).
What types of ads can be delivered through HopprTV?HopprTV supports various ad formats including all IAB formats, interactive and video ads.
These can be customized based on the operator’s UI and customer experience strategy.
How does HopprTV handle frequency capping?We can frequency cap viewers in outstream based on their exposure to linear TV ads, ensuring optimal ad frequency and can cap on various metrics including, time, day parting, day, life of campaign.
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How can HopprTV provide insights to brands?
We offer the ultimate insights platform by monitoring audiences’ TV consumption and behavior.
This provides real-time and non-extrapolated data for brands to use with their own customers and to deliver more impactful campaigns to targeted customers.
How does HopprTV support brand safety?We provide tools for ad decisioning, floor pricing, and brand safety to ensure that ads are delivered in a safe and suitable environment.
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What are the benefits of using HopprTV for advertisers?
Advertisers benefit from guaranteed ad views, targeted audience engagement, and detailed performance insights.
How does HopprTV ensure efficiency in ad buying?It automatically detects and monitors the audience watching of new channels, apps, or VOD programs and classifies them into segments, helping brands build efficient media schedules.
What is the role of creative variation in HopprTV’s ad delivery?HopprTV can deliver creative variations based on viewer segments and behavior, like that of digital campaigns, enhancing targeting effectiveness.
Can HopprTV be used for programmatic advertising?Yes, HopprTV connects to the global programmatic ad ecosystem, allowing for real-time bidding together with enhanced ad space purchasing through Private Marketplace (PMP) / Programmatic Guaranteed (PG) formats. All programmatic formats are subject to advertiser and creative approvals prior to any impressions being served.
What is the Hoppr blended TV planning solution?It combines linear TV (instream) with outstream ad units to maximize unduplicated reach and optimize CPM.
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What is unique about HopprTV’s audience reach?
We have deliberately focused on audience behavior rather than channels, delivering marketing messages when the audience is most engaged, ensuring unique and targeted reach.
It is the first platform in the world that federates audiences regardless of whether they are watching Live TV / Catchup / VOD, or Streaming Apps, or simply navigating the program menu guide.
What is the significance of HopprTV’s audience segmentation?We segment the audience based on their TV engagement types, allowing for precise targeting and efficient ad delivery.
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What kind of data does HopprTV collect? It is personal data on the audience?
No, it’s not personal data as we are fully compliance with all relevant data regulations including GDPR.
We collect data on viewer behavior, application usage, advertising metrics, and audience demographics to optimize ad delivery and performance.
What we don’t collect is personal data that identifies a person. We only identify their behavior and viewing habits as an audience.
How does HopprTV handle audience privacy?We anonymize all collected data and comply with global privacy regulations.
Working with the Pay TV operator and Telco ensures audience consent, and we employ robust security measures to protect audience data.
These include resident data centers hosted by the world’s foremost providers; multiple authentication layers; monitoring and logging of incidents and threat detection; and encrypted transport.
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How does HopprTV measure viewer activity?
HopprTV measures all viewer activity on the set-top box, providing insights beyond most TV measurement solutions in the market.
Is HopprTV advertising delivery verifiable by third parties?It is fully certified with the Open Measurement standard and can interface with all major verification platforms to validate delivery and viewability metrics.
How does HopprTV ensure ad effectiveness?We use behavioral data and audience insights to plan and run targeted campaigns, providing advertisers with detailed measurement and reporting.
No assumptions or sampling required.